Leverage Your Personal Style for Improved Digital Marketing Content
Every trainer, consultant, and professional coach has their own style. That style can run the gamut from academic to entertaining and anything in between. Unfortunately, when digital marketing...
View ArticleReview your Digital Marketing for Outdated Information
A company’s digital marketing assets can grow to a sizeable number of properties that are easy to lose track of. That’s especially true for assets that are rarely used. It’s important to keep a list...
View ArticleSometimes Simple Digital Marketing Analytics . . . Are Too Simple
Do you get overwhelmed by your digital marketing analytics? Many trainers, consultants, and professional coaches do. There are a lot of channels to account for: email, social, SEO, SEM, referral...
View ArticleWhen What You Know, Isn’t Accurate
We’re living in the age of Know-it-allism. And why not? Any person with access to the internet can literally find information on any topic known to man. We are only limited by how quickly we can...
View ArticleOver Communicate In a Crisis . . . With Purpose
During these turbulent times digital marketing has become more about company communication on processes and intention, rather than promotional. As the COVID-19 pandemic disrupts business-as-usual in...
View ArticleThe Right Offer During The COVID -19 Downturn
Business as usual is not business as usual. While some training, consulting, and coaching firms are slow to react, others are rapidly cycling through a multitude of options hoping that one will stick....
View ArticleIs Marketing Targeting Sales Now or Sales in the Future?
During the pandemic, there has been a fairly prevalent sentiment that now is not the time to sell. The rationale is that people and businesses are experiencing unprecedented hardships and do not want...
View ArticleIs Marketing Automation Worth the Effort For Your Company?
Almost every company, large or small, aspires to achieve a systematic process for marketing automation. Marketing automation promises pre-defined triggers and communications that will minimize time...
View ArticleIs Your Content Becoming Redundant?
That’s funny . . . I don’t remember being absent minded!? Meeting the demands of a consistent digital marketing campaign can lead content creators into becoming repetitive. This is especially true for...
View ArticleUse Your Digital Marketing Resources Wisely
Time, money, and energy are the finite resources that you need to distribute across your digital marketing strategically to get the most effective campaign. This is easily forgotten as different...
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