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Making Your Digital Marketing Relatable
It’s not uncommon for us to run into a trainer, consultant, or professional coach that says, “I’m putting a lot of effort into marketing and I’m just not seeing results.” Sometimes the effort is...
View ArticleMake Social Sharing Easy
Most people engage in social media to interact with a target market and gain a following. Often times, generating that interest is easier said than done. Valuable commentary and content is a...
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Understand Your Site’s Content Management System
Sites built on top of content management systems have become very common. WordPress and Drupal sites seem to be the default for most trainers, consultant, and professional coaches. However, many sites...
View ArticleEffectively Collect and Display Data
Big data is here and the amount of information that needs compiled, organized, and analyzed seems to grow exponentially every day. Digital marketing and web applications, even for small business, often...
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Digital Marketing Overload
Marketing and technology conferences can be a great place to get new ideas and stay abreast of best practices. It can also be a great place to be overwhelmed and try to implement initiatives that...
View ArticleContent that Says Nothing.
Most trainers, consultants, and professional coaches agree that their content is the real value that drives their marketing campaigns. After all, their knowledge is what they are selling, so content is...
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Subjective Digital Marketing Analytics
Metrics are only as good as the analysis. This seems obvious but many trainers’, consultants’, and professional coaches’ marketing campaigns revolve around putting the best face on the results. Rather...
View ArticleDigital Marketing Goals: Projects for Improvement or Business as Usual
As the year closes out, digital marketing goals should be set for the following year. This can be especially true in digital marketing because campaigns can be repetitive and trainers, consultants, and...
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Exploiting Current or Cultural Events in Marketing Often Lacks Authenticity
Last week I visited a national park that is a civil war battlefield. During a conversation with the Ranger at the visitor center, she mentioned that the national park service had encouraged each park...
View ArticleLinkedIn Sharing vs. Posting
The LinkedIn publish a post option has been active for almost two years but is just starting to get more widespread use. For those that don’t know what a LinkedIn post is, you can think of it as a blog...
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Is Your Digital Marketing Burned-Out or Bored-Out?
In a recent conversation with a client that offers sales training and consulting, the owner said, “We’re burned out. Everything seems the same. We start putting together content and inevitably we end...
View ArticleOvercomplicating a Website Project
Technology professionals have long been known for “tech speak”. We web and internet professionals have largely adopted that culture as the internet, software development, and system administration all...
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Consolidating Marketing Emails
Most trainers, consultants, and professional coaches have a lot of good ideas, strategies, and tactics that they are eager to share with their target audiences. Sometimes that eagerness boils over to...
View ArticleNew Digital Products and Services: An Elegant Solution to a Problem That...
Digital marketing is often focused on the tools and tactics for communicating to your target audience. However, marketing should play a role in what is offered as well as how it’s offered. This is very...
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Map Your Call-to-Action Visitors Flow
Is your site sending visitors on a path to nowhere? The answer to this is always “no” but the reality is that many trainers, consultants, and professional coaches have digital marketing offers that...
View ArticleSystematize Your Digital Marketing
Technology is evolving at a rapid pace and that rate of change has filtered into digital marketing. We wrote a post on simplifying your digital marketing systems but some training, consulting, and...
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Personalized Text Emails for Digital Marketing
The discussion over HTML emails vs. text emails has gone on for some time and continues to be debated. Our general thought is to let your audience decide which format they prefer. However there is a...
View ArticleTest Your Conversion Mechanism – Every Time, All the Time
The pre-dominant reason that trainers, consultants, and professional coaches run marketing campaigns is to generate leads or sales. While larger firms might include branding and market exposure as a...
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Don’t Allow Your Email Marketing Layout View Dictate the View for Your Audience
Often times trainers, consultants, or professional coaches use their own email or mobile inbox to test their email. While this can be a good first impression, it should not be the final word on layout...
View ArticleDigital Marketing Biases
Mark Twain said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Trainers, consultants, and professional coaches should take that quote to...
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